Retail, E-commerce, furniture
Sustainable handcrafted furniture for children
ROLE
UX Designer, Marketing
YEAR
2023
The goal was to rebrand a family-owned sustainable children's furniture company and relaunch their digital presence to boost sales and market visibility while staying true to their core values of sustainability and craftsmanship. This involved modernizing the brand’s identity, creating a user-friendly e-commerce platform, and launching a targeted digital marketing campaign to engage eco-conscious consumers.
Timeline
From explorations to final designs in 2 weeks, with ongoing marketing efforts for 4 months
Background
This sustainable furniture brand specializes in creating eco-friendly solutions for children, fostering a safe and inspiring environment for growth and creativity. Their collection features durable designs made from eco-friendly materials that cater to various needs, ensuring both functionality and style.
With a strong emphasis on quality craftsmanship and environmental responsibility, the brand enables families to select furniture that supports their children's well-being while also being kind to the planet. Each piece reflects a commitment to sustainability, enhancing children's spaces with elegance and purpose.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted market analysis to identify trends in sustainable furniture and consumer preferences. Defined target audience segments and outlined key messaging that resonated with eco-conscious families.
Design & Prototyping
Developed a refreshed visual identity, including packaging designs. Created prototypes for the website layout and user interface, refining them based on stakeholder feedback to improve user experience.
Implementation
Executed the rebranding strategy across all digital platforms, including the website and social media channels. Integrated an e-commerce solution to enhance the online shopping experience and ensure seamless navigation.
Testing & Optimization
Conducted thorough testing of the new website for usability and functionality, gathering feedback from initial users. Iteratively optimized the site based on performance metrics and user satisfaction to maximize engagement and sales.
The rebranding and website relaunch created a cohesive online presence, allowing families to easily explore and purchase sustainable furniture. The new visual identity and user-friendly e-commerce platform enhanced the shopping experience, simplifying the search for eco-friendly solutions.
To boost visibility and reach, a comprehensive marketing strategy was executed. This included Google Ads and SEO to improve online searchability and targeted social media ads aimed at eco-conscious consumers.
Collaborations with Soho House Berlin positioned the brand in a relevant lifestyle context, while physical flyers were distributed at key events to create an impactful offline presence and promote sustainable furniture offerings.